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20 Jul PRESS CONFERENCE GENS AUREA: BETWEEN NEW OWNERSHIP AND COMMERCIAL RESULTS
Posted at 17:37h
in EVENTI
On Wednesday 15 July, on the occasion of the inauguration of the new representative office, in Via dell’Annunciata 27, in Milan, Gens Aurea S.p.A., held a press conference to formalize the change of ownership. In the presence of the specialized press, seated inside the Reading...
10 Mar OROCASH, THE NEW CAMPAIGN ALSO SPEAKS TO THE MARTIANS TOO
Opinion Leader signs the creativity of the latest TV promotions and radio spots of the leading company in Europe in the trading of gold and jewels. For the first time, 4 female models join the historic OroCash testimonial, Giorgio Mastrota. “Luxury”, “Investment Gold”, “Travel”, “Liquid...
13 Dec LUXURY ZONE, FOR THE FIRST TIME ON TV WITH OPINION LEADER
The Milan agency created a campaign for Luxury Zone TLP consisting in a spot starring the legendary Gerry Scotti, maxi billboards and radio spots: a 1 million euro national and cross-media communication strategy. Luxury Zone, the multi-brand jewelry store of the Gens Aurea Group present...
31 Oct “ALLURE”, PHOTOGRAPHS TO FRAME
There is the creativity of Opinion Leader in the shooting of the new “Allure” jewels collection by Alfieri & St.John. Gabriela Iliescu, one of the agency’s muses, interprets the visual identity of these new creations. “Allure“: this is the name of the latest line of...
28 Jun LUXURY ZONE AND GURU, A COLORFUL IDEA
Posted at 19:51h
in UFFICIO STAMPA
Opinion Leader organized the “marriage” between Luxury Zone, the jewelery brand of the Gens Aurea Group, and GURU, on the occasion of the birth of the “Margherita” collection. In its long experience, Opinion Leader has repeatedly accompanied clients in exciting CoMarketing and CoBranding operations, between...
27 Oct AN ELEGANT AND SENSUAL SHOOTING FOR ALFIERI & ST.JOHN
The shots starring the splendid Gabriela Iliescu together with the creativity studied by Opinion Leader made the launch of the new Alfieri & St.John collection unique. The images of the shooting have in fact embellished all the online and offline material of the historic jewelry...
04 Oct ALFIERI & ST.JOHN LAUNCHES THE FIRST EXCLUSIVE FRAGRANCE OF THE MAISON
The first line of the Gens Aurea Group is embellished with 2 new products. There is a scent of novelty in the air for Alfieri & St.John. The house of precious has in fact launched the first and exclusive fragrance for person and environment. To...
19 May TWO GOLD TESTIMONIALS FOR OROCASH
Giorgio Mastrota and Veronica Fedolfi are the new faces of the number one gold buy. Who better than number one in sales, Giorgio Mastrota, as testimonial of OroCash, number one in gold trading? The beloved TV face, supported by the model and influencer Veronica Fedolfi,...