IN THE YEAR OF ITS 25TH ANNIVERSARY, SPONGEBOB IS ALSO PROTAGONIST OF THE 2024 KCA GIFT BOX

Opinion Leader signed ‘KCA Gift Box’ full of nice branded gadgets dedicated to the show of Nickelodeon, Paramount brand for kids and families.

On the occasion of 2024 ‘Kids’ Choice Awards’ scheduled in Los Angeles on July, 13th, Opinion Leader, the communication agency specialized also in creating exclusive tailor made boxes, made a gift kit dedicated to KCA in which there was all the energy of SpongeBob character for a special seeding.  Inside a SpongeBob branded backpack talents who got it found: a t-shirt with the show logo, a SpongeBob teddy bear and a very nice diving mask with the unmistakable eyes of SpongeBob as a fun invitation to dive into the KCA atmosphere.

Seeding

The talents involved

The backpacks with the nice gifts inside were sent to the 6 singers and 6 creators nominated in the 2 Italian categories of 2024 KCA, a welcome surprise and an amusing excuse to invite their fans to vote for them in order to win the orange blump! In Italy the show was aired on Nickelodeon (Sky 605) and Super! (47 dtt and tivusat, Sky 625) both Paramount entertainment brands for kids and families and historical clients of Opinion Leader since 2011.

2024 KCA stars

‘Kids’ Choice Awards’ is the show that since 1988 awards best talents of the year in tv, movie, music, sports and other categories voted by Nickelodeon fans all over the world. Among the 2024 stars shone SpongeBob and Patrick: on the occasion of SpongeBob Squarepants 25th anniversary, the two main characters of the loved animated series were, in fact, the official hosts of 2024 KCA.