Opinion Leader creates the new BTL materials for 3 with the beautiful Stefania Bivone.

In the 3 Stores there is a new protagonist: it is the former Miss Italy Stefania Bivone, a young and reassuring face who communicates the corporate values in a fresh and clean way.

The creative format remains the same, thus providing continuity and recognition to the reference target.

Color, as always, is the predominant element that identifies each offer and in the various shootings it is also enhanced through the choice of the elements that make up the set.


Communicate the offers of the telephone company through a new testimonial, maintaining the same creative format.


Art director: Ronny Pilla e Andrea Tenderini.

Copywriter: Silvia Barlascini e Francesca Luglio.

Direttore creativo: Salvatore De Martino.