12 Jun 3, PERFECT NUMBER

Posted at 12:18h in ADV & BTL, BELOW THE LINE by

With Opinion Leader the faces of communication become 3.

After the reign of Madalina and that of Stefania, to communicate an increasingly defined offer, 3 decides to present its worlds (Rechargeable, Subscription and Business) through 3 distinct testimonials: the former tissue Alessia Reato, Cristina Buccino, already testimonial 3 in 2009, and model and actress Angela Tuccia.

Each of the three beautiful girls is entrusted with a different segment, with the aim of offering increasingly clear and personalized communication based on the different targets. The color code remains an important distinguishing element.

FOCUS:

Diversify the worlds of offers using 3 different testimonials, one for each segment.

CREDITS:

Art director: Ronny Pilla e Andrea Tenderini.

Copywriter: Silvia Barlascini.

Direttore creativo: Salvatore De Martino.

Modelle: Alessia Reato, Cristina Buccino, Angela Tuccia.

Fotografo: Marco Conte.

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