12 Jun 3, PERFECT NUMBER
With Opinion Leader the faces of communication become 3.
After the reign of Madalina and that of Stefania, to communicate an increasingly defined offer, 3 decides to present its worlds (Rechargeable, Subscription and Business) through 3 distinct testimonials: the former tissue Alessia Reato, Cristina Buccino, already testimonial 3 in 2009, and model and actress Angela Tuccia.
Each of the three beautiful girls is entrusted with a different segment, with the aim of offering increasingly clear and personalized communication based on the different targets. The color code remains an important distinguishing element.
FOCUS:
Diversify the worlds of offers using 3 different testimonials, one for each segment.
CREDITS:
Art director: Ronny Pilla e Andrea Tenderini.
Copywriter: Silvia Barlascini.
Direttore creativo: Salvatore De Martino.
Modelle: Alessia Reato, Cristina Buccino, Angela Tuccia.
Fotografo: Marco Conte.