14 Nov A NEW TESTIMONIAL FOR 3

3 relies again on Opinion Leader to carry out the new shooting. Testimonial Madalina Diana Ghenea.

After years of btl communication dominated exclusively by colored graphic elements, 3 feels the need to give a face to creativity through the choice of a testimonial.

The brand’s values are embodied by the beautiful Romanian model Madalina Diana Ghenea who magically interprets the spring canvas offers.

The offers are distinguished by a different color code, so as to make them immediately recognizable on the materials present inside the store.

FOCUS:

Finding a new communication format to rationalize offers and divide them into families.

CREDITS:

Art director: Ronny Pilla e Andrea Tenderini.

Copywriter: Silvia Barlascini.

Direttore creativo: Salvatore De Martino.

Fotografo: Mario Gramegna.