10 Oct ALFIERI & ST. JOHN AT VFM 2019…
… with a “sparkling” event dedicated to the brand’s new stars.
On the occasion of the last edition of Vogue for Milan, Opinion Leader organized and followed for Alfieri & St.John a super glamorous event to present the SIRIO collection and the new Brand Ambassadors.
Antoinette Aron: model and aspiring actress who can speak four languages and has a great passion for art; Gloria Bianchi: TV face known for her participation in Donna Avventura; Olivia Gama: travel, fashion and lifestyle influencer with over 180K; Alessia Puccia: young model who is taking her first steps in the fashion world. Four modern women selected after a long casting and with an essential goal: to reflect one of the characters of the Alfieri & St.John woman… Adorable, Accomplished, Aristocratic, Audacious, Allusive, Ambitious.
As many personalities as the Maison’s collections: a universe of emotions with which the attending women were invited to identify themselves. “And you, what woman are you? #DILLOCONALFIERI” (say it with Alfieri) was, in fact, the engagement message protagonist of the communication dedicated to the event that was declined on the institutional social channels and on the different materials realized ad hoc (teaser postcards, point of sale materials, gadgets…).
Throughout the evening, in a dreamlike atmosphere, together with the SIRIO collection and the new Ambassadors, many guest stars also shone: from showgirl and blogger Federica Fontana to model and artist Ludmilla Radchenko, from TV presenter Edoardo Stoppa with his inseparable wife Juliana Moreira to the showgirl Thais Souza Wiggers… all in the name of a precious and unforgettable party!