The fascinating Maestro has chosen Opinion Leader as her press office.


Bea 1 copiaOpinion Leader, the integrated communication agency, was commissioned a few months ago by the management agency Circus, to amplify and disseminate in the target media, the mission of Maestro Beatrice Venezi: bring classical music to a younger audience by breaking down various stereotypes. In the path of collaboration established, several meetings and interviews were held between the Maestro and the media most preferred by the millennials.

Beatrice Venezi has been conducting since 2014 the “Nuova Orchestra Scarlatti” of Naples, a fulminating journey that has led her to theatres all over the world, gaining international visibility that has earned her the status of ambassador of “Made in Italy of the highest value”. Recently Beatrice Venezi has been nominated for 2017 and 2018 Principal Guest Director of the 63rd Puccini Festival in Torre del Lago and on July 15th and August 5th she will be on the podium to conduct the opera “La Rondine”. 

Born in Lucca in 1990, she studied at the Accademia Chigiana in Siena and in 2012 she won the audition to be admitted to the master’s degree course in conducting at the Conservatorio Giuseppe Verdi in Milan. After finishing her studies, she immediately started working in the international field: today Beatrice Venezi, 27 years old, has a dream come true and one to realize: bringing classical music to the kids’ playlist. Through total immersion and deep knowledge of classical music Beatrice seeks contact with contemporary means and dynamics, such as the use of technology and new media, creating a unique dialogue between innovation and tradition.

“I am excited to work with the Opinion Leader team and I am sure that thanks to their work and that of my manager Chiara Zappala from Circus, my message will reach the millennials. We need to break down prejudice because classical music is not for old-fashioned people.” – commented Beatrice Venezi.

“We are happy that a few months ago Beatrice and her manager, Chiara Zappala, chose us to share her young and innovative image with a wider audience. This audience segment is an expertise of our agency that has been working for years with the best international brands of reference on this target. We have always loved to share (in fact #sharingemotions is our payoff) the stories of new Italian talents” – commented Francesca Andreoni, press office manager of Opinion Leader.

The management of Maestro Beatrice Venezi is supervised by Chiara Zappalà, founder together with Pierluigi Ferrantini of the Circus agency, which is based in Milan and Rome and aims to spread the Maestro’s artistic image beyond international borders.