06 Oct COLUMBIA DISCOVERS THE HEAT OF GOLD!

The new Omni-HeatTM Infinity technology conquers social networks!

Columbia Sportswear, a well-known American outdoor Brand, has recently patented Omni-HeatTM Infinity: a technology capable of keeping 40% more heat than in the past. To make it known to the Italian market and create buzz on social networks, Columbia has relied on Opinion Leader.

The creative and digital pr team studied a very simple but extremely effective seeding to support the sending of the first jacket with Omni-HeatTM Infinity technology to a group of influencers. Through creative hyperbole, a box was created with a warning sticker to “alert” recipients that they had something super hot “on their hands”!

An immediate and impactful solution capable of explaining the product plus with extreme clarity and which has generated a series of spontaneous contents on its social networks.