20 Jun MACRON CLUBHOUSE DEBUTS AT PITTI 2024 WITH OPINION LEADER

To present to press and public its new high-end collection dedicated to padel, Macron relies on the PR team of the agency Opinion Leader.

Florence – June 2024. As always, on the occasion of Pitti Uomo, Florence is colored with glamor and the Fortezza Da Basso becomes the perfect stage to launch fashions and trends at an international level: this year, the undisputed protagonist, among the over 700 exhibitors, was Macron, a leading company in the sportswear world, which presented a preview of the exclusive Macron Clubhouse collection.

Macron Clubhouse at Pitti 2024: now is the time!

After a teaser campaign on social media entitled “Now is the time”, Macron Clubhouse debuted at Pitti Uomo 2024 with a collection with a contemporary feel which, for the first time, differs from the company’s purely technical-sports clothing. The Macron Clubhouse garments are, in fact, designed to have Macron’s sporting heritage coexisting with a more glamorous and fashionable soul: a her/him line made with innovative materials of the highest quality but in terms of design and details positioned as a ” beyond performance” to feel like a winner even outside of the arena.

An exclusive location like the Macron Clubhouse collection.

As a frame for the new Macron Clubhouse line and fully enhance its fashion “touch”, a one-of-a-kind location was chosen. The collection, colorful and of great visual impact, was in fact presented in the octagonal, monumental areas and in the secret caveau – this latter opened to the public for the very first time.

A scenographic set, padel ispired.

To embellish everything, a highly scenographic setup; some installations, created with yellow padel balls (the sport that inspired the line) acted as a common thread throughout the entire exhibition itinerary, accompanying visitors in a crescendo of emotions.

Press and PR office…

Opinion Leader, working in perfect synergy with the company, managed all the communication and press office activities for the arrival of Macron Clubhouse at Pitti Immagine; the PR team of the agency accompanied guests and journalists with dedicated visits to the stand, telling the successful story of Macron from its birth to the new Macron Clubhouse collection, highlighting its historical collaborations with sports teams. The agency also organized and managed interviews with Gianluca Pavanello, Macron’s CEO.

And more. After that, infact…

Off the field… it’s a party!

To best convey the idea of ​​”after sport” that inspired the whole collection, a moment of celebration could not be missing. At sunset the Macron stand was transformed into a real dancefloor where the green of the new Clubhouse logo reigned supreme: doing the honors “behind the console” was DJ Francesca Ruoco who entertained all the guests with her music.