A heart-pounding night.


Milan has a new reference point for all enthusiasts of the House of Borgo Panigale. On Monday, November 6th, on the eve of EICMA 2017, the new Ducati Flagship Store opened in Via Marcellino Ammiano 1. Not just a simple store, but an important location that embodies the whole world and Ducati style.

“Milan is the world capital of fashion and design and Ducati makes style one of its fundamental attributes. That’s why it was absolutely necessary to have a store in the city that adequately represents it,” commented Claudio Domenicali, CEO of Ducati Motor Holding. “In this beautiful new store our fans will be able to see up close and buy their dream bike in a spacious and comfortable atmosphere where all the brand’s values are best expressed”.

The opening night, managed and organized by the Opinion Leader team and presented by Barbara Pedrotti, saw many protagonists of the two-wheeled world: Casey Stoner, Andrea Dovizioso, Jorge Lorenzo, Danilo Petrucci, Chaz Davies and Michele Pirro spoke to testify their love for Ducati, but not only… The racers also revealed to those present, three important news for the upcoming 2018: Scrambler 1100, Multistrada 1260 and Panigale V4.

The evening was also attended by numerous VIPs, guests from the world of show business and the engaging notes of Fernanda Lessa’s DJ set that animated the event until late into the night.