EmmeDiciotto is an historic Italian Brand of professional hair products.

EmmeDiciotto, historic Italian Brand of professional hair products together with its VisionHair Mauro Sopranzetti, relies on the experience gained over the years in the beauty sector of the Hybrid Agency Opinion Leader. The Milanese agency, which has been offering integrated communication services for over 30 years, will take care of the PR and Digital PR of the Senigallia Brand with the aim of expanding the reference target.

EmmeDiciotto is currently the leader in B2B and thanks to this new synergy with Opinion Leader it will be able to significantly reach even a wider target and focus its communication towards B2C. With this objective, Opinion Leader will also take care of a Social Strategy that will highlight the professionalism of the Brand, the quality and the wide range of products, the differentiating element of EmmeDiciotto.

One of the elements of the strategy that Opinion Leader will implement will see Digital Activations as the protagonist, through seeding and instant seeding campaigns aimed at talent, creators and VIPs. Opinion Leader, a pioneer agency in this type of activity, boasts a large database that covers every type of category, a feature that distinguishes it and makes it a leader in the sector.

The focus of the communication will be the products, but also the figure of its founder: Mauro Sopranzetti, who is the soul of the company. In fact, today’s communication needs real people and professional figures to begin with and to build a relationship of trust with the consumer.

I am very happy to have chosen Opinion Leader as an agency to embark on this growth path together. I am sure that thanks to this new synergy we will be able to communicate the strengths that have always distinguished us such as the quality and the wide choice of products that we have been offering our retailers, hairdressers and consumers for 15 years” – said Mauro Sopranzetti, founder and VisionHair of EmmeDiciotto.