16 Apr 3 THINKS ABOUT THE FUTURE
Opinion Leader once again hits 3 Italia’s expectations with the new “Pensione 3” campaign.
The innovative offer of the mobile operator, conceived as the first telephone pension plan, was translated by Opinion Leader into an impactful visual, in which the actor and testimonial of 3 Raoul Bova lends his “aged” image.
Half of the face of the well-known testimonial has been recreated with an aging effect, to capture the attention of the public with visual simplicity.
The press campaign was planned in the main national and local newspapers.
Art director: Ronny Pilla e Andrea Tenderini.
Copywriter: Silvia Barlascini.
Direttore creativo: Salvatore De Martino.
Testimonial: Raoul Bova.
Fotografo: Fabio Lovino.