The champion and the red sock on-air in the main lifestyle and fashion newspapers and magazines.

It was January when, on the occasion of Pitti Uomo, RED announced the name of the new testimonial and Brand Ambassador: Claudio Marchisio. Today, a few months later, the historic Parabiago hosiery factory “takes the field” with a new high-impact institutional campaign starring the champion and the iconic red sock. A refined and super glamorous shot in which Marchisio’s polite personality meets the inspiration of RED socks.

The campaign, to be released starting in October in national newspapers, fashion and lifestyle magazines, is only the first in a series of shots starring the champion. In addition to the page, in fact, the company has studied a series of images to create all the new point of sale materials. Among the socks also worn the special “Gessata Limited Edition”, inspired by Claudio’s refined class.

To tell the intense day on the set… even a backstage video.