31 Jul A LIMITED EDITION PADEL RACKET, BRANDED MACRON CLUBHOUSE.

Macron Clubhouse gets noticed on social media thanks to a special seeding: a Digital Pr activity by the agency Opinion Leader.

July 2024 – The collaboration between Opinion Leader and Macron continues after the launch of the first fashion collection Macron Clubhouse at Pitti Immagine Uomo. In fact, the leading company in the sportswear world has once again relied on the Hybrid Agency of Milan for new Digital PR and Press Office activities.

The Macron Clubhouse racket: an exclusive seeding!

Opinion Leader Digital Pr team “took the field” besides Macron Clubhouse for a new challenge. Goal: to keep the attention high on the new brand of sportswear waiting for the collection to arrive in stores at the beginning of 2025. Therefore, to increase the awareness, to have the social community growing and to create engagement, Opinion Leader studied a special seeding activity. 5 exclusive “padel rackets”, numbered and personalized with the names of the recipients, were sent to 5 talented padel lovers.

For Macron ClubHouse… game won!

Opinion Leader Digital PR team identified talents most in line with the brand and sent them a high-impact box; inside, the 5 padel lovers found the special racket and a note with the hope of being able to experience a summer of great matches. Talents really enjoyed the tribute and spontaneously created social content: stories with unboxing to show the racket and tell their followers about the new Macron Clubhouse reality.

Not only Macron Clubhouse…

Moreover, on the classic press office side, Opinion Leader focused on the launch of the partnership between Macron and Lamborghini cars. The sportswear company has, in fact, announced that it will dress the prestigious Squadra Corse team of the Sant’Agata Bolognese company. Opinion Leader amplified the message by disseminating the press release to its lifestyle and industry contacts.