05 Oct NEW FACES FOR ALFIERI & ST. JOHN COMMUNICATION
The well-known jewelry brand presents its four Ambassadors.
After two well-known testimonials such as Gabriela Iliescu and Francesca Sofia Novello, protagonists of past adv campaigns, Alfieri & St.John doubles the numbers by choosing for the 2019/20 communication four new faces, capable of stealing the scene with their beauty and authenticity.
They are Antoinette Aron (model and aspiring actress), Gloria Bianchi (TV face of Donna Avventura), Olivia Gama (travel, fashion and lifestyle influencer) and the young model Alessia Puccia: all selected because they reflect one of the characters of the Alfieri & St.John woman (Adorable, Accomplished, Aristocratic, Audacious, Allusive, Ambitious…) and are thus associated with the preciousness of the different collections proposed.
The Ambassadors have the task of communicating the products of the Maison with four different storytellings that respond to the new headline of the adv campaign “E tu che donna sei?” (What kind of woman are you?), on air since September on print, web, website and social networks of the brand, Instagram and Facebook.
All the creativity, as well as the backstage video, was conceived and edited by Opinion Leader.
To peek behind the scenes of the set, watch the backstage video.