Special operation for the Opinion Leader communication agency celebrating its 30th anniversary with a dedicated graphic of Marco Melandri’s helmet.



1987-2017 The communication agency Opinion Leader is celebrating its 30th anniversary this year and, in order to do so, has set up a special two-stage operation: one is a surprise that will be unveiled in a few weeks’ time, and the first will see Marco Melandri wearing a special helmet for the World Superbike race at Jerez de la Frontera (Saturday 21st and Sunday 22nd October).
On the helmet shell, in addition to the celebratory writings, are clearly visible the caricatures of Alberto Vergani, president of Opinion Leader and manager of the racer. Images reminiscent of moments that have marked the history of the agency: Vergani posing with Megan Gale for the then Omnitel, Vergani with Ivan Capelli, and of course Vergani with Marco Melandri and Carlos Checa, racers he followed throughout their careers.

With this operation, Opinion Leader raises its brand to an international stage, such as the World Superbike Championship, and highlights its expertise and influence in the world of motors. Press Office, Digital PR, ADV campaigns, Social Media Management, Opinion Leader is a communication agency that over the years has been able to grow following the needs of the market, but without forgetting that it is the synergies between different worlds that lead to great results. This is why over the years it has been chosen by clients from such different sectors and still today it ranges from motors to jewelry, entertainment and fashion.

“Opinion Leader is historically linked to the world of motors and with this operation we wanted to dedicate ourselves a UNIQUE birthday gift that shows all our strength and ability to conceive communication operations able to reach an international audience” said Alberto Vergani, President of Opinion Leader.

“I’m glad that Alberto asked me to make this helmet, because Opinion Leader is the communication agency that has always been by my side, providing me with useful advice to manage my career, and recently also to launch my e-commerce (www.motowide.com)” stated Marco Melandri instead.