18 Sep OPINION LEADER WINS THE CHALLENGE AND SIGNS THE NEW STEF CAMPAIGN
The relationship with the client as a new communication strategy
Who said that the communication of a brand that deals with refrigeration should be freezing? It was precisely with the idea of warming up the corporate image and speaking with a direct and engaging tone that Opinion Leader won STEF. The Milan agency has won the indirect challenge launched by the business with a multi-subject campaign that sees its customers as protagonists: logistics managers, restaurateurs, food producers … they have become spokesperson for the excellence of the service offered by the leading company in the transport and temperature-controlled logistics. “Our success depends on the satisfaction of our customers; that’s why we decided to let them tell us the motivations for which they chose us. “- they commented in the company, fully supporting the campaign proposed by Opinion Leader.
On air since June, the five adv subjects will be planned in the main magazines and industry sites.
Art director: Andrea Tenderini.
Copywriter: Simona Melli.
Fotografo: Andrea Schiavina.