22 May RED LAUNCHES THE FIRST BEACHWEAR COLLECTION.
A new step forward for the Parabiago hosiery factory: no longer just socks!
After carving out a leading role in the quality hosiery sector, RED has decided to embark on a new adventure by creating a line of men’s swimwear.
The collection embodies the brand’s entire heritage and the original and sophisticated DNA that has always distinguished the brand; the swimsuits made, like the socks, are destined to become icons of unconventional style and elegance – a must have to stand out even in summer, even on the beach.
To launch RED’s first Beachwear collection, Opinion Leader’s creative team has designed a super glamorous page with a summery atmosphere, with an original claim that plays, as in the latest socks’ creativity, with the company name.
The creativity will be planned, all summer long, in men’s travel and lifestyle magazines.
Not only that… to support communication on digital channels, a social shooting has been realized to plan posts and stories on RED profiles (Facebook e Instagram).