12 Feb STONEX, A CAMPAIGN THAT BREAKS THE RULES
STONEX debuts with an unconventional creativity.
“Break the rules” is the claim of the advertising campaign designed by Opinion Leader for the second smartphone from Stonex, a company already a leader in the design and production of high-precision survey instruments.
The protagonist of creativity is STX S, the smartphone that embodies all the expertise of Stonex technology.
The creative concept of the “very smart” is enhanced by a breakthrough campaign that enhances the product as a valid alternative to current fashions, also placing the emphasis on the unbeatable selling price.
Transmit a strong message for the market by communicating the product as an intelligent alternative to current smartphones.
Art director: Alessia Pastori.
Copywriter: Silvia Barlascini.
Direttore creativo: Salvatore De Martino.