The agency accompanied Brixton, Malaguti and NIU to the 79th edition of EICMA, the International Cycle, Motorcycle and Accessories Exhibition. The stands of the 3 Brands were enveloped in an energy that Opinion Leader feeds and shares thanks to a unique experience.

Sharing Emotions: this has been the Opinion Leader mantra for 35 years and to prove it there is no better event than the International Cycle, Motorcycle and Accessories Exhibition (EICMA). Over the course of its long history, several times the agency has found itself “transferring” part of its press office to the Milan pavilions of EICMA. On the occasion of the 2022 edition, Opinion Leader coordinated and managed the PR of Brixton Motorcycles and Malaguti (both Brands of the KSR Group) and of NIU, world leader in electric mobility on 2 wheels.

The major newspapers in the sector

Opinion Leader PRs acted punctually by inviting the major Italian and foreign magazines in the motorcycle sector to the Brixton, Malaguti and NIU stands. The presentations of the new motorcycles were thus animated and attended, well beyond the official “speech” moments. The agency also allowed the top management of the 3 Brands to be interviewed by the various newspapers during the days reserved for the press. They attracted over 6,900 professionals (38% foreign) including journalists, influencers, technicians and communication officers.

360 degree coverage

The presence of Brixton, Malaguti and NIU at EICMA 2022 also found wide echo on social networks, thanks to the posts published by the most targeted influencers activated by the hybrid agency. The Opinion Leader PRs also directed the attention of insiders to the outside of the pavilions. Why? Because in the test ride area, NIU allowed the public to try out its zero-emission vehicles.

Dedication, professionalism and competence

Not only. Opinion Leaders assisted Brixton, Malaguti and NIU staff in providing information on the new models to all visitors. The agency therefore collaborated with the stands staff with dedication, professionalism and competence. Other words that have always been part of the Opinion Leader’s vocabulary.



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