The hybrid agency is the new press office of KSR Group. The Austrian company develops and produces historic and innovative brands in the world motorcycle scene, including NIU, Brixton, Motron, Malaguti, Lambretta and Italjet.

Opinion Leader welcomes KSR Group, an Austrian company of global importance in the mobility sector. The Group is one of the leading importers and manufacturers of two-wheeled vehicles in Europe, with over 60,000 units sold per year. KSR Group boasts a wide range of models, with prestigious names and charm for scooter and motorcycle enthusiasts, such as NIU (leader in the electric mobility market in Italy), Brixton, Motron, Malaguti, Lambretta and Italjet.

Iconic and fashion: the NIU NQi GTS electric scooter

Quality, innovation and style

With 35 years of experience in the automotive and lifestyle world, Opinion Leader will take care of KSR Group’s PR and Digital PR. The goal? Expand the target audience and increase the Brand Awareness of the Krems company (here the official website), leveraging on the quality, innovation and style of its products. These are the prominent elements that characterize KSR Group, present in the markets of 60 countries and owner of 6 offices in Europe with over 200 total employees.

The new naked Brixton Crossfire 500


The hybrid agency will also sign the Brand’s Social Strategy. Opinion Leader is a pioneer in this kind of activity and offers a large team of contacts, including VIPs, influencers, talent and YouTubers, able to reach every type of target. In addition to the classic test rides reserved for the specialized press and the non-sector press, the agency will propose scooters and motorcycles of the Austrian brand to a series of characters for the creation of ad hoc content. KSR Group has therefore fully decided to #EssereOpinionLeader.


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