Opinion Leader organized the “marriage” between Luxury Zone, the jewelery brand of the Gens Aurea Group, and GURU, on the occasion of the birth of the “Margherita” collection.

In its long experience, Opinion Leader has repeatedly accompanied clients in exciting CoMarketing and CoBranding operations, between brands from different sectors. The latest one? The “Margherita” jewelery collection, born from the partnership between Luxury Zone, a brand of the Gens Aurea Group, the largest stakeholder in the gold and precious stones sector, and GURU, a fashion brand famous since 2000 with the daisy logo.


Creative wedding

The jewelry collection, called “Margherita” in homage to the famous GURU logo, includes earrings, necklaces, rings and bracelets. On the occasion of the launch, the Opinion Leader creatives created the collection catalogue: images and texts capable of expressing all the light-heartedness and optimism of the GURU fairy tale, but also the craftsmanship, the bold design and the 100% style Made in Italy by Luxury Zone.


A multi-branding group in the Opinion Leader portfolio

The Luxury Zone-GURU operation is part of a broad collaboration that Opinion Leader has been carrying out for 7 years with Gens Aurea. The Group, which represents the largest stakeholder in the gold and precious metals sector. It is present in 5 countries (Italy, Spain, Switzerland, Portugal and the Republic of San Marino) and has an annual turnover of 200 million euros. All 8 brands of the Gens Aurea Group (Luxury Zone, OroCash, Alfieri & St.John, Aurea Invest, Pegno Sicuro and, in Spain, OroCaja, OuroCaixa and Super Efectivo) are part of the Opinion Leader portfolio.


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