Opinion Leader managed the press office of an extraordinary event, born to share the passion for two wheels: the ProDay organized by Vmoto.

Jorge Lorenzo (5 times MotoGP world champion), Loris Capirossi (3 times world champion), Michele Pirro (current Ducati MotoGP tester). And then Tetsuya Harada, Marco Lucchinelli, Dario Marchetti and Chaz Davies. For two-wheel fans, they are legendary names. For the over 300 participants to ProDay 2023 they were also companions in an extraordinary experience, held at the Misano World Circuit Marco Simoncelli from 12 to 13 July 2023. Opinion Leader was chosen by the creator of ProDay, Graziano Milone, to manage the PR and the press office of the event.


Opinion Leader, with a strong passion for Motorsport and a long experience in the automotive sector, has invited the main Italian and international magazines of the sector to Misano. During the day, the agency accompanied the journalists to the track to carry out fun-filled sessions, together with the champions and legends of the world championship.


Gala dinner

In the evening, the gala dinner was held on the suggestive rooftop of the circuit. The dinner was enlivened by a special talk with the riders moderated by illustrious journalists of the sector. Opinion Leader coordinated the interviews that a parterre of this type was able to stimulate.

Press conference

The main sponsor of ProDay 2023 was Vmoto International, a premium brand of Moto Soco Group, the world’s leading electric mobility group, the Official Electric Scooter Supplier of Ducati in MotoGP and SBK, for the FIM in MotoE and the Official Partner of the Porsche Carrera Cup Italia. The following day Vmoto hold a press meeting inside the Pit Building for the International Press Day. Opinion Leader managed the invitation and participation of journalists. The speeches were moderated by Graziano Milone himself (as President – Strategy&Business Development and Global CMO of Vmoto International), Dario Marchetti (Vmoto Brand Ambassador) and Marco Lucchinelli.


The triumph of passion

After the press conference, the journalists were taken aboard a tourist train on the “Misanino” circuit. There they tested the new 100% electric Vmoto models in preview: CPx PRO, Dirt Bike ON-R/OFF-R, F01 L3, STASH Final Version and the full electric 3-wheel cargo scooter VS3. The day ended with the happiness of Dr. Milone and Jorge Lorenzo both on the Misano flat track on the saddle of the Dirt Bike OFF-R. An official video of that model will be launched in September.
The third edition of ProDay was truly a triumph of passion for two wheels!



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