For the launch of the new bodysuit line, Nashi Argan once again relies on the creativity of the Opinion Leader team.

Milan, 20 March 2024: the arrival of spring has brought with it the latest innovations from Nashi Argan. The highly appreciated haircare brand with its unmistakable fragrance has in fact launched the first line dedicated to the body: #Nashibody.

At the Academy in Corso Vercelli

To win over its Nashi Lovers and talk about the new products dedicated to the body, Nashi Argan organized a special beauty appointment inside Nashi Academy in Corso Vercelli in Milan. An event which “took shape”, once again, thanks to the inspiration and creativity of the Opinion Leader team.

A super glamorous table

Inspired by the moment of the beauty routine, which every woman dedicates to herself on a daily basis, Opinion Leader created a XXL-sized dressing table: a long, very long, super glamorous table, full of mirrors, candles, glass splashbacks, flowers and candelabras… where to sit down and try the velvety textures of the new Nashi Body routines. The table, majestic, very feminine and full of details, literally transformed the location into a super Instagrammable set for the Nashi Lovers.

Discovering the new line

The conviviality of the table allowed the guests to share their beauty needs and discuss with the Nashi Expert who helped each of them to discover the 2 different body rituals, Baby or Lady, based on their skin type and lifestyle.

Lady or Baby? Always #NashiLovers!

Guests of the event were journalists, influencers, talents and content creators selected by the Agency. Opinion Leader engaged them through a digital invitation under the slogan: do you feel like Baby or Lady today? At the end of the experience, each one received the box dedicated to the most suitable ritual: a very soft Teddy clutch bag in 2 variants: the Baby kit, dedicated to those who love taking care of themselves with a practical and quick ritual; the Lady kit, more enveloping and sophisticated. 2 different seedings for different types of women, all sharing a passion for Nashi Argan products and its unmistakable scent.


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