The agency will take care of the press office and the PR and Digital PR of BikeUP, the international festival dedicated to e-bikes, cycle tourism, scooters, motorbikes and electric cars, for the second consecutive year. Appointment in Bergamo and Turin with Opinion Leader.

Opinion Leader‘s experience, professionalism and genuine passion for two wheels have led the organizers of BikeUP – Electric Bicycle Power Festival to rely on the agency for the second consecutive year. BikeUP is the international exhibition on light electric mobility. It is an outdoor and free event, dedicated to e-bikes and cycle tourism, but with areas designated for scooters, motorbikes and electric cars. This year the Festival will reach the finish line of 10 editions.

A multitasking job

Also in 2024 the agency is therefore ready to deal again with the press office and PR and Digital PR strategies on 2 “stages”: Bergamo, from 12 to 14 April, and Turin, from 24 to 26 May. In both events BikeUP (here is the official website) will maintain its strong experiential factor. In fact, there will be free test rides and e-bike tours organized in evocative settings, conferences dedicated to sector operators, courses and workshops for kids.

BikeUP 2023, a bit of press review…

Strategy and objective

Opinion Leader will activate VIPs, influencers, talents and YouTubers, being able to rely on a team of contacts tailored to each target. The agency will also involve, as last year, journalists from the sector and others by meeting them on the 2 opening days. The objective is twofold. On the one hand, consolidating the numbers of the previous edition, which recorded a total of 70,000 visitors, 156 exhibiting brands and the presence of over 60 journalists. On the other, involving new public and media profiles, increasing Brand Awareness of a constantly growing event.

BikeUP 2023, the E-Planet service broadcast on Italian TV

Ride change

Opinion Leader thus confirms its know-how in terms of mobility and automotive, trade fairs and large events, gained in over 36 years of history. The hybrid agency also demonstrates the ability to adapt its creativity and its integrated and multi-channel strategies to the new challenges that the Automotive & Mobility sector is called upon to face in an era of energy transition.

BikeUP 2023, the highlights of the Turin stage


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