The agency will take care of the press office and implement a Digital PR strategy for the 9th edition of BikeUp: a real festival of electric mobility, scheduled for next spring in Bergamo and Turin.

Opinion Leader begins 2023 with a new role that aims at the future of green mobility. In fact, the agency will manage the press office of the 9th edition of BikeUP – Electric Bicycle Power Festival, the first international exhibition on e-bikes and cycle tourism, capable of embracing the world of e-scooters and e-motorcycles as well.

Experience and strategy

The Opinion Leader staff immediately find a common ground with BikeUP organizers, being able to count on 2 factors. On the one hand, from 1987 to today, the agency has accumulated multiple case history in the automotive and lifestyle sectors, also in trade exhibition contexts. Secondly, the Hybrid Agency based on Milan is used to taking care of communication with integrated and multi-channel strategies, suitable for an event like BikeUp.

A “widespread” and experiential exhibition

BikeUP is a “widespread” and multiform exhibition (here the official website). The 2023 program includes 6 days in 2 locations: Bergamo (April 14-16) and Turin (May 5-7). In both events, around 120 Brand will exhibit e-bikes, e-scooters, e-motorcycles, kick scooters and mini electric cars along avenues, squares and public parks. Not only. The review boasts a strong experiential section, with the activation of numerous test ride, conferences, shows and recreational zone for children. Over 50,000 people of all ages took part in the last 2 editions of BikeUP.

Pr and Digital Pr

Opinion Leader is therefore ready to “ride” dealing with the PR and Digital PR of a real festival rather than a trade exhibition. The focus? Broaden the reference target, increase the Brand Awareness of the event and involve more visitors and journalists. To achieve these objectives, the Hybrid Agency will take care of the press office and implement a Digital PR strategy, taking advantage of its large team of contacts including VIPs, influencers, talents and YouTubers.


“At EICMA 2022 with Opinion Leader”

“The engines start up: KSR Group chooses Opinion Leader”

“At the Bulgari Hotel to celebrate the Bulgari/Ducati Chronograph – Limited Edition”

“From engines to fashion: a mission for Opinion Leader”