11 Apr HAPPY EASTER WITH SANDRO FERRETTI!
AMPI Master Pastry Chef Sandro Ferretti’s colomba flies high, thanks to a digital PR activity created by Opinion Leader.
The “Dessert Specialist”, Sandro Ferretti is back to make people talk about himself and his products on social media. After the Christmas 2023 activity, where he made himself known with his panettone, on Easter it was the turn of the artisanal colomba.
The classic artisanal colomba by Sandro Ferretti
Opinion Leader team studied a digital activity to bring one of the best sellers of the founder and owner of Ferretti Dessert to the table of sector and non-sector journalists, influencers and content creators: classic colomba. A sweet symbol of love and peace, made, as always, only with noble raw materials from the Italian territory. The Easter leavened product is also created respecting the quality standards of the Accademia Maestri Pasticceri Italiani (AMPI), of which Ferretti has been a member since 2006.
Stories and posts on Instagram
The seeding was greatly appreciated and, shared at the table among friends and relatives on Easter day. It was posted on social media, generating contents. For Sandro Ferretti it was a debut in this type of activity. Always a successful “contractor”, Ferretti has in fact decided to launch his own Brand a few years ago. Furthermore, since 2023 he has chosen the creativity of Opinion Leader to achieve his goal: to make life sweeter, tastier and more pleasant through the high quality and uniqueness of pastry products.
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