19 May OPINION LEADER WELCOMES SANDRO FERRETTI
The agency will take care of the communication of the Master Pastry Chef from Abruzzo and of the Ferretti Dessert brand. An excellence of pastry, chocolate and bakery products, which serves clients like Bindi, Illy Caffè and Auchan.
Opinion Leader returns to operate in one of the most resilient and dynamic italian sectors, Food & Beverage. The Milanese agency does it through an author’s signature, that of Sandro Ferretti. One of the most appreciated and awarded Italian pastry chefs, capable of combining craftsmanship and industrial production in an extraordinary way.
An entrepreneurial master pastry chef
Ferretti, born in 1962, managed to transform the family bakery in Roseto degli Abruzzi into an internationally successful company in the pastry, chocolate and baked goods sector. Ferretti Dessert (this is the site) in fact today boasts 5 production lines and over 7 million in turnover. Among the main customers of the Master Pastry Chef and his factory in Abruzzo are Bindi Dessert, Illy Caffè, Picard and Auchan. In addition, Ferretti sweets are distributed at McDonald’s, Autogrill and Brake France. Sandro Ferretti, for example, owes the invention, in the mid-nineties, of the highly appreciated mignon ice creams, followed by the prestigious inclusion in the Gambero Rosso guide. In 2006 Ferretti sealed his path by becoming Master Pastry Chef in AMPI (Italian Academy of Master Pastry Chefs).
The man at the center of the communication strategy
Opinion Leader, with over 35 years of experience, is ready to work alongside Ferretti, implementing a multi-channel communication strategy. The target? Making Ferretti Dessert and the figure of the Master Pastry Chef more recognizable and “closer” to retailers and consumers. The agency will leverage the history and values that characterize the man, Sandro Ferretti, and the pleasure of living, which only excellent Food & Beverage 100% Made in Italy can stimulate.
The Hybrid Agency will therefore take care of the press office and advertising, and will support the client at sector reviews, but also at events far from the traditional trade fair contexts. Creative staff will provide proposals for the revision of logos and pay offs and for the restyling of the packs. PRs of the agency will also activate their large team of contacts between VIPs, influencers, talents and YouTubers for seeding activities. The aim in this case will be to reach an extra-sector and multi-generational audience. Opinion Leader will basically adopt the same approach that has distinguished it since 1987 and that Sandro Ferretti himself has implemented with his clients: thinking, acting and working, not as simple suppliers, but as real partners in the company.
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