The agency supported Motomorphosis in inviting personalities from the world of sport and in establishing the first edition of the “Fair Play Award” on the occasion of the main event of the cultural association. Opinion Leader’s PR and press office invited journalists from multiple sectors, coordinating press and TV interviews in a cutting-edge location.

Over 800 students, a parade of sports champions and representatives of the Institutions, all gathered at the H-FARM Campus in Roncade (TV): Motomorphosis cultural Association celebrated the end of the 2023 educational season with a great event, highly engaging, to talk about road safety and, more generally, about sharing and respecting the rules. Opinion Leader, already alongside the association in the past, this time managed the PR and press office for the event and created, with Motomorphosis, the top moment of the event: the assignement of the “Fair Play Award“.

The award

Opinion Leader provided its creative contribution to define, for the first time in the history of Motomorphosis, a recognition aimed at personalities from the world of sport, who, throughout the year, stood out for educational gestures of altruism, respect for the rules and sharing of values. Who is the 2023 winner? Axel Bassani, Ducati Motocorsa rider, world champion “Independent Rider” of the 2023 World Superbike Championship and official Kawasaki rider in 2024. The rider from Belluno deserved it for the sportsmanship he demonstrated last season. In particular for his fair play after an accident in the last Round. The president Andrea C.C. Ducati gave to Bassani the parchment and the motorcycle silhouette, designed exclusively for the Association by Pino Spagnolo, a reference name in design.


Multi-sector printing in a cutting-edge location

Opinion Leader invited journalists and TV channels from multiple sectors and accompanied them inside the H-FARM Campus, the largest and most important innovation and training center in Europe. A location with a futuristic architecture, created with the aim of disseminating the culture of innovation together with a strong social responsibility. Values in tune with the educational mission of Motomorphosis. Opinion Leader coordinated the interviews with the numerous guests, who took turns on stage at the conference and the gala dinner on the eve.


Sports champions and more

In addition to the award-winning Axel Bassani, the event saw a series of exceptional speakers, moderated by Moreno Morello, face of Striscia La Notizia. A parterre also selected by the Opinion Leader staff, which boasts numerous contacts in the world of sport and, in particular, in the Motorsport. There were: the official Ducati MotoGP tester Michele Pirro, the former cycling racer and world champion Mario Cipollini, the young Italian Junior Aprilia 250 champion Valentino Sponga, the Executive Director of the Honda MotoGP LCR Team Fabio Alberti, the Team Manager of the Italian National Teams of cycling Roberto Amadio, the sports commentator, voice of WorldSBK for SKY Sport Edoardo Vercellesi and the Etiquette Trainer Elisa Motterle.



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